Assessment

I found this project challenging at first, as I was unsure about what topic to cover, or how to do it. Once I had chosen consumerism however, the ideas came flowing, inspiration was all around me. On my TV, on my computer, in the shops, in the bushes, on the streets, in my dustbin. My only problem now was what subject to chose. In the end I selected a mix of subject areas, some taken from a list of family spending, some chosen because I felt I would be able to source imagery for them.

In my work, I wanted to challenge the pictures we are presented with by those promoting consumerism, and I think mixing images from reality, with those from the false reality of advertising, manages to accomplish this. I hope the pictures I produced for this project will provoke discussion, and achieve my original aim of getting viewers to question whether consumerism is all it is cracked up to be.

Overall, I am happy with my final set of images and think that they work well as a group. There are some however, that I believe could be improved with more time. In fact, one of the things I have learnt from this project is that finding suitable imagery on a subject can be a very slow process. If I were to do another project, with a similar schedule, I would definitely choose a different method of creating my pictures.

Having said all that, I do like the use of the “Readymade” and intend to develop the technique of photomontage within my personal work in the future.